Dharana at Shillim, a sanctuary for holistic healing, approached us to rejuvenate their brand and create a strong online presence that resonates with their core values. We delivered a comprehensive 360-degree marketing solution, from crafting a visually stunning website to orchestrating successful influencer campaigns. Here’s how we helped Dharana at Shillim redefine its brand and expand its reach.
1. Creative Solutions & Design :
Our creative team worked closely with Dharana at Shillim to bring their vision to life. We designed everything from their website to their promotional materials and social media assets ensuring that each element reflected their brand’s essence.
2. Web Design & Development
We developed a user-friendly, aesthetically pleasing website that serves as the heart of Dharana Retreat’s online presence. The site was built to not only showcase their programs but also to facilitate easy bookings and inquiries.
Scope of Work :
- UX/UI Design: Created an intuitive, easy-to-navigate layout with a calming color palette and engaging visuals.
- Development: Built a responsive, SEO-optimized website using the latest technologies, ensuring fast load times and mobile compatibility.
- Content: Curated high-quality content that highlights Dharana’s unique offerings and values.
Impact:
- Traffic: Achieved a 65% increase in website traffic within the first three months.
- Conversions: Boosted booking inquiries by 40%
3. Public Relations
Our PR team worked on positioning Dharana at Shillim as a leader in the holistic wellbeing industry. We leveraged media connections, media buying budgets and created compelling narratives for the brand to ensure strategic media presence.
Scope of Work :
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- Media Planning: The team suggested and executed a robust strategy to meet the brand’s objective in the dynamic media landscape
- Brand positioning and seeding: To position Dharana at Shillim as an award winning luxury wellbeing retreat
- Exclusive interaction: Facilitated an exclusive interaction with Economic Times and the leadership at Dharana at Shillim
- Press Releases: Drafted and distributed press releases to relevant media outlets, leading to several prominent features.
- Media Buying: To commission a paid activation for the press release announcing the repositioning of the brand garnering larger reach.
- Exclusive Feature: Collaborated with Elle India for an exclusive brand feature that highlights the unique offerings of the brand
- Topical conversations: Participating in topical conversations focusing on Global Wellness Day and International Yoga Day within the media to be positioned as an industry leader.
4. Influencer Marketing
The influencer marketing team collaborated with influencers that are with the right set of reach and content to give the audience to showcase the brand’s offering. This provided the brand with creative content, extended social media presence, and opened up new channels for customer interaction, ultimately contributing to a more dynamic and effective marketing strategy.
Scope of Work :
- Brand seeding: To introduce Dharana at Shillim as an award winning luxury wellbeing retreat and to highlight the brand’s revised offerings among the right audiences
- Experientials: To host the prominent influencers across sectors such as travel, luxury, wellbeing, fitness and sustainability to highlight each aspect of the brand
- Service awareness: To curate targeted content highlighting the daily routine, food and activities experienced but the personality/influencer during their stay
5. Marketing
We designed and executed a multi-channel marketing strategy to reach Dharana’s target audience across various platforms. This included email marketing, content marketing, and paid advertising campaigns.
Scope of Work :
- Email Campaigns: Created personalized email campaigns with high open and click-through rates.
- Content Marketing: Published informative blog posts and articles, positioning Dharana as an authority in holistic wellness.
- Paid Ads: Boosted posts to increase followers on Instagram.
6. Social Media Marketing
We managed Dharana’s social media presence, focusing on building a community of engaged followers. Our team curated and scheduled posts, interacted with followers, and ran influencer campaigns. We strategised Dharana’s social media presence to create awareness about the evolved brand messaging, retaining and rehabilitating our existing followers.
Scope of Work :
- Online Reputation Management: We updated the hygiene of Dharana’s existing social media profiles with the new messaging, logo, images, and details. We submitted location edit requests to Google Maps to revise the property nourishment & healing spaces to reflect the new terminologies.
- Content Creation: We developed a dynamic content calendar to have a grand announcement of the new brand messaging spanning over a period of a few days to keep the audience intrigued. This included teaser grids, revelations, new brand persona (images, fonts, colours). We continued the launch month to talk about the evolved luxury wellbeing approach (approach to nourishment, five pathways) of the brand. We leveraged upon major industry conversational observations (Global Wellness Day & International Yoga Day) during the month to amplify the launch messaging tying it with the vision and mission of the brand.
- Community Management: We created response templates based on the new brand tonality and actively responded to queries, comments and DMs on Instagram, Facebook & LinkedIn.
Impact:
- Website Traffic: The launch month drove the highest traffic compared to past months, on the newly designed website.
- Organic Social Media Growth: The transition phase organically lured in our past customer base from social media audiences to learn more with newer queries and collaboration opportunities.
- Frequent social media uploads during the pre-launch phase culminated in an organic increase in reach, engagement and interactions across platforms.
