Dharana Wellness Centre.


Dharana, a part of the Hilton Shillim Estate Retreat & Spa wanted to clearly communicate its identity – a holistic retreat integrating Ayurveda, Naturopathy & Yoga practices in a wilderness setting of the Sahyadris – The Western Ghats!

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We designed an Integrated Communication strategy with a multi-pronged approach to promote the 3 USPs of the property – Luxury, Wellness and Sustainability. To begin with, we created and activated the ‘online home’ of the Wellness Retreat – a sophisticated website that hosted information regarding the property, allowed for bookings and reservations and was SEO friendly to drive-in relevant traffic.

The team modeled a Marketing Roadmap to give Dharana maximum visibility and clearly communicate its offerings. Several high-voltage campaigns were activated through Public Relations, Social Media Marketing, Content, Blogs,  Influencer Marketing, Search Engine Marketing and Optimization .  Media coverage in leading hospitality, trade, lifestyle, and luxury news outlets across print, television and digital created a buzz about the Wellness Retreat to key audiences. Social media outreach was optimized through collaborations with several leading Wellness and Travel Influencers, both local and global. The online content and social media feed was curated to highlight the ‘Holistic Luxury’ aspects of the property, while the design maintained an overall aesthetic. Our SEM efforts effectively conveyed the property’s personality to the right audience along with constant monitoring for performance measurement. The Off-page Optimization helped generate quality backlinks via blogs and directory listings, which greatly boosted the online strategy.

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Blogs written and optimized


Social Media Following




Room Nights sold


Influencers visited


Increase in website traffic

50+ keywords, organic 1st page ranking

SEO impact

Designed and developed a responsive website with a booking engine


Website Design and Development | Booking Engine | SEO | PR| Influencer Marketing | Social Media Marketing